If you’re a local business owner, you’ve probably heard it all when it comes to online marketing: “SEO is a scam,” “You don’t need a website if you’re on Facebook,” or “Google Ads are only for big companies.” Let’s clear the air.  At Flypaper, we work with hundreds of small to mid-sized businesses across the country—so we know what actually works and what’s just noise. Today, we’re debunking some of the biggest digital marketing myths and sharing what local businesses truly need to grow their online presence.

Google’s search landscape is evolving, and with the rise of its Search Generative Experience (SGE), businesses need to rethink their SEO strategies. Unlike traditional search, which ranks results based on keywords, SGE harnesses AI to understand search intent, delivering direct answers, summaries, and interactive guides. The shift is significant, and businesses that adapt will be the ones who maintain visibility in this new search environment.

Spring is the perfect time to refresh your marketing strategy and attract more leads. From optimizing your website to boosting local search visibility, discover key ways to prepare for growth this season.

In today’s fast-paced digital world, turning online clicks into loyal customers is more challenging than ever. We are here to help you navigate this complex landscape and drive real growth. Our tailored services are designed to meet your unique needs and ensure every click counts.

Discover how online reviews influence customer choices, improve SEO, and build trust. Learn tips for responding to reviews and leveraging feedback to grow your business.

Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 

This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.

Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.

Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.

Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.