Digital Marketing News & Industry Trends

Blogs

Blogs

Red megaphone with
By Tara Carter May 6, 2026
Relying only on referrals makes growth unpredictable. Learn how to generate consistent, trackable leads online and stay visible when customers search.
Human hand touching a robot hand, a modern take on the Sistine Chapel's creation scene, against a light background.
By Tara Carter April 8, 2026
AI search is changing how customers find local businesses. Learn how to stay visible, build trust, and get chosen in AI-powered results.
Person using a laptop displaying an advertisement; desk with coffee, phone, and notebook.
By Tara Carter March 3, 2026
Summer is peak season for local searches and fast decisions. Learn why staying visible now drives more leads, stronger momentum, and long-term growth.
A book titled
By Tara Carter March 2, 2026
Learn what ADA website compliance means for your business in 2026, why it matters, and how accessibility protects your company and improves user experience.
Reddit logo on a white rectangle with a red background. The logo features a stylized orange alien.
By Tara Carter February 5, 2026
Learn how Reddit advertising helps businesses reach customers earlier in the research process and why it’s becoming a smart addition to local marketing in 2026.
Man using a desktop computer with a Google search bar open. Light-filled office with a plant.
By Tara Carter January 15, 2026
Google’s search updates are changing how customers find local businesses. Learn what’s different, what still works, and how to stay competitive in 2026.
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Red megaphone with
By Tara Carter May 6, 2026
Relying only on referrals makes growth unpredictable. Learn how to generate consistent, trackable leads online and stay visible when customers search.
Human hand touching a robot hand, a modern take on the Sistine Chapel's creation scene, against a light background.
By Tara Carter April 8, 2026
AI search is changing how customers find local businesses. Learn how to stay visible, build trust, and get chosen in AI-powered results.
Person using a laptop displaying an advertisement; desk with coffee, phone, and notebook.
By Tara Carter March 3, 2026
Summer is peak season for local searches and fast decisions. Learn why staying visible now drives more leads, stronger momentum, and long-term growth.
Show More

Case Studies

Case Studies

A person is holding a model house and keys in their hand.
By Taralyn Carter April 22, 2025
Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 
A man is working on a roof next to a picture of a roof with a chimney.
By Taralyn Carter April 22, 2025
This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.
A man is applying tint to a car window and a man is installing a windshield.
By Taralyn Carter April 16, 2025
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
By Taralyn Carter April 15, 2025
Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.
A man is cutting a tree with a chainsaw and another man is working on a HVAC unit.
By Taralyn Carter April 15, 2025
Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.
A man is working on a wooden wall in a room.
By Taralyn Carter February 7, 2025
Flypaper's expertise in Online Presence (OP), Lead Generation (LG), and Local Services Ads (LSA) enhanced this company's online visibility, reduced costs, and delivered measurable growth in website conversions and leads.
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A person is holding a model house and keys in their hand.
By Taralyn Carter April 22, 2025
Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 
A man is working on a roof next to a picture of a roof with a chimney.
By Taralyn Carter April 22, 2025
This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.
A man is applying tint to a car window and a man is installing a windshield.
By Taralyn Carter April 16, 2025
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
Show More