Takeaway : In a 2016 report, Wordstream found that 72% of consumers who did a local Internet search then visited a store within five miles. That means a local business needs to show up in a buyer’s search results — or social media stream — by connecting with key terms and messaging images that are relevant to those buyers who are searching online. If not, then that local business often never becomes an option to that prospect.
In January, I got the grand idea that I’d travel to Ireland after spending my evening binge watching Anthony Bourdain’s Parts Unknown . I spent most of my night hurling comments across the room to a friend about how nice life must be for the ex-chef turned travel guide who has created a cult following from being undeniably relatable and brash. I am normally not quite so impulsive, but within 30 minutes I had booked my flights, found an Airbnb in Dublin, and secured a rental car for my impromptu adventure.
While this wouldn’t be my first trip overseas, it would be the first time I handled all of the details and logistics of the trip. So once done, I started to think about a little travel agency that has sat at the corner of McCallie and Georgia avenue since I first came to Chattanooga as a student. Even then, the pictures of cruise ships, smiling families in front of the Hoover Dam, and palm trees that wallpapered their store front were peeling, faded, and acted as artifacts from a period of time I knew almost nothing about. I actually spent many years believing it was abandoned before running into the owners via their other business years later.
The reality that I was experiencing was that life has quickly changed for us all in relatively short order. We are far more autonomous, educated (just ask Siri), and accessible year after year.
How we interact with social media, brands, and each other seems to evolve year after year. It’s possible that some of us speak to Alexa or Google Home before a human in the morning. We can experience new places and cultures through virtual reality. And pretty soon, we will have the option to give up our driver’s licenses to self-driving cars.
1) Users spend 70% more time, and have 60% more page views, on websites that load quickly.
2) 77% of websites take more than 10 seconds to load on mobile.
3) 40% of people abandon a website that takes more than 3 seconds to load.
4) As page time goes from 1s-5s probability of bounce increases by 90%. [ Source ]
5) 52% of online shoppers claim that quick page loads are important for their loyalty to a site. [ Source ]
6) When faced with a negative mobile shopping experience, 43% of consumers will go to a competitor’s site next. [ Source ]
7) Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. 7 [ Source ]
8) Sites that loaded in less that five seconds on mobile saw 70% longer sessions and 25% higher viewability than those that loaded at the current common average of 19 seconds. [ Source ]
9) PageSpeed can have a direct impact on your Adwords campaigns and Quality Score.
“If it takes too long for your website to load when someone clicks on your ad, they’re more likely to give up and leave your website. This unwelcome behavior can signal to Google that your landing page experience is poor, which could negatively impact your Ad Rank. That’s why you want to make sure your landing page load time is up to speed.” [ Source ]
10) According to Google, “speed equals revenue.” [ Source ]
Flypaper can help you identify if your website meets Google's requirements for page speed, and give it the tune up it needs. Reach out to your local Flypaper team for more information.