Case Study: How Multi-Solutions Marketing Outperforms Standalone Websites
This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.
Client Overview:
Client A: Multiple Services
- Industry: Roofing, Restoration, Remodeling
- Founded: 2015
- Flypaper Client Since: 2021
- Services Used: Online Presence, Lead Generation (LG), Precision Targeting (PT), Local Service Ads (LSA)
- Goals: Generate more leads and increase revenue
- Challenges Before Flypaper: Needed a steady flow of high-quality leads
- Current Performance: 70+ LSA leads/month in peak season, strong display ad impressions
Client B: Online Presence Only
- Industry: Roofing, Storm Restoration
- Founded: 2023
- Flypaper Client Since: 2023
- Services Used: Online Presence (now hosting only)
- Goals: Generate leads on a limited budget
- Challenges Before Flypaper: Competitive industry, limited marketing budget
- Current Performance: Minimal lead generation, struggles with call responsiveness
Service Comparison:
Performance & Callouts:
Client Insights & Lessons Learned:
Conclusion:
A strong online presence is just the foundation—adding strategic marketing services is key to sustained growth. Client A’s investment in multiple services helped them dominate their market, while Client B struggled with limited visibility and lead flow. Businesses that leverage a full-service approach are better positioned to succeed.
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