This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.

Client Overview:

Client A: Multiple Services

• Industry: Roofing, Restoration, Remodeling
• Founded: 2015
• Flypaper Client Since: 2021
• Services Used: Online Presence, Lead Generation (LG), Precision Targeting (PT), Local Service Ads (LSA)
• Goals: Generate more leads and increase revenue
• Challenges Before Flypaper: Needed a steady flow of high-quality leads
• Current Performance: 70+ LSA leads/month in peak season, strong display ad impressions

Client B: Online Presence Only

• Industry: Roofing, Storm Restoration
• Founded: 2023
• Flypaper Client Since: 2023
• Services Used: Online Presence (now hosting only)
• Goals: Generate leads on a limited budget
• Challenges Before Flypaper: Competitive industry, limited marketing budget
• Current Performance: Minimal lead generation, struggles with call responsiveness

Service Comparison:

Performance & Callouts:

Client Insights & Lessons Learned:

Conclusion:

A strong online presence is just the foundation—adding strategic marketing services is key to sustained growth. Client A’s investment in multiple services helped them dominate their market, while Client B struggled with limited visibility and lead flow. Businesses that leverage a full-service approach are better positioned to succeed.