Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.

Client Overview:

Client A: Multiple Services

• Industry: Med Spa
• Founded: 2017
• Flypaper Client Since: 2021
• Services Used: Online Presence, SEM, Funnel Booster, CTV/DOOH
• Goals: Expand service promotions and drive higher engagement
• Challenges Before Flypaper: Needed a strategy to scale their marketing and attract a wider audience
• Current Performance: Significant growth, high website traffic

Client B: Online Presence Only

• Industry: Med Spa
• Founded: 2019
• Flypaper Client Since: 2022
• Services Used: Online Presence
• Goals: Increase visibility and website traffic
• Challenges Before Flypaper: Struggled with lead generation and online presence growth
• Current Performance: Steady performance each month

Service Comparison:

Performance & Callouts:

Client Insights & Lessons Learned:

Conclusion:

Businesses that integrate multiple digital marketing services see stronger performance than those relying solely on a website. Client A’s growth showcases the power of a comprehensive strategy, while Client B’s stagnant performance highlights the limitations of a single-service approach.