Case Study: Strengthening Digital Foundations for a Construction and Restoration Company

Flypaper's expertise in Online Presence (OP), Lead Generation (LG), and Local Services Ads (LSA) enhanced this company's online visibility, reduced costs, and delivered measurable growth in website conversions and leads.

The Story:

This construction and restoration company, operating in Benton and Washington Counties for over 35 years, turned to Flypaper in 2022 for support with their digital marketing. They needed a functioning and regularly updated website to attract leads and better serve their local market.

Since partnering with Flypaper, they’ve seen significant improvements in their digital presence and customer engagement.

The Challenge:

Despite decades of experience in the industry, the company faced challenges in maintaining an up-to-date website and generating quality leads. Previously a client of Flypaper's DG services, they needed a fresh approach to build a strong online presence and streamline lead generation.

Flypaper’s team worked to address these needs with a multi-faceted strategy.

Marketing Solution Used:

  • Online Presence
  • Search Engine Marketing
  • Local Service Ads

The Partnership:

Flypaper implemented a custom strategy to revamp the company’s online presence. This included incorporating Lead Generation tools and Precision Targeting (PT) for improved branding. By adding Local Services Ads, the company further enhanced its visibility and lead flow.

Custom Solutions:

  • Lead Generation & Branding: Introduced targeted lead generation services and Precision Targeting to reinforce the company’s brand.
  • Local Services Ads: Launched LSA campaigns that generated 7 leads in a single month.
  • Website Optimization: Delivered a fully functional and updated website to better attract and convert visitors.

The Results:

  • Enhanced Click-Through Rate (CTR): Improved CTR by 2%, reaching a strong 6%.
  • Higher Search Impression Share: Boosted impression share to 67%, a 22% increase.
  • More Cost-Efficient SEM: Increased SEM conversions by 3 while reducing the cost per conversion.
  • Local Services Ads Performance: Generated 7 leads from campaigns in a single month.

966% increase in phone calls YOY

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