Auto Glass Company Transformation | Flypaper Digital Marketing

Case Study: How a Multi-Service Approach Transformed An Auto Glass Company

Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.

Client Overview:

Client A: Multiple Services

Industry: Auto Glass Replacement
Founded: 50+ years ago
Flypaper Client Since: 2024
Services Used: Website, SEO, SEM
Goals: Increase leads and revenue
Challenges Before Flypaper: Has been in the business a long time, relying on traditional advertisements and exhausting those avenues
Current Performance: Achieved two conversions within the first week of running SEM - continues to have steady growth MOM

Client B: Online Presence Only

Industry: Window Tinting
Founded: 2021
Flypaper Client Since: 2022
Services Used: Online Presence Only
Goals: Increase leads and revenue
Challenges Before Flypaper: New company in a competitive market - mainly relying on word of mouth
Current Performance: Steady website traffic, averaging 9 form fill leads per month

Service Comparison:

Performance & Callouts:

Key takeaways: charts show increased phone calls and conversions from SEO and SEM efforts.

Key takeaways about website traffic, organic form submissions, and phone calls. Includes graphs.

Client Insights & Lessons Learned:

Conclusion:

While both businesses benefit from having a website, Client A’s investment in SEO and SEM has resulted in greater lead generation, higher engagement, and more immediate business growth.
For businesses looking to scale, a comprehensive digital marketing strategy is essential. Let’s talk about how Flypaper can help your business grow beyond just having a website.

Looking for better results? Let’s talk about how

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