Case Study: How a Multi-Service Approach Transformed An Auto Glass Company
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
Client Overview:
Client A: Multiple Services
- Industry: Auto Glass Replacement
- Founded: 50+ years ago
- Flypaper Client Since: 2024
- Services Used: Website, SEO, SEM
- Goals: Increase leads and revenue
- Challenges Before Flypaper: Has been in the business a long time, relying on traditional advertisements and exhausting those avenues
- Current Performance: Achieved two conversions within the first week of running SEM - continues to have steady growth MOM
Client B: Online Presence Only
- Industry: Window Tinting
- Founded: 2021
- Flypaper Client Since: 2022
- Services Used: Online Presence Only
- Goals: Increase leads and revenue
- Challenges Before Flypaper: New company in a competitive market - mainly relying on word of mouth
- Current Performance: Steady website traffic, averaging 9 form fill leads per month
Service Comparison:
Performance & Callouts:
Client Insights & Lessons Learned:
Conclusion:
- While both businesses benefit from having a website, Client A’s investment in SEO and SEM has resulted in greater lead generation, higher engagement, and more immediate business growth.
- For businesses looking to scale, a comprehensive digital marketing strategy is essential. Let’s talk about how Flypaper can help your business grow beyond just having a website.
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