Case Study: How a Multi-Service Approach Transformed An Auto Glass Company
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
Client Overview:
Client A: Multiple Services
- Industry: Auto Glass Replacement
- Founded: 50+ years ago
- Flypaper Client Since: 2024
- Services Used: Website, SEO, SEM
- Goals: Increase leads and revenue
- Challenges Before Flypaper: Has been in the business a long time, relying on traditional advertisements and exhausting those avenues
- Current Performance: Achieved two conversions within the first week of running SEM - continues to have steady growth MOM
Client B: Online Presence Only
- Industry: Window Tinting
- Founded: 2021
- Flypaper Client Since: 2022
- Services Used: Online Presence Only
- Goals: Increase leads and revenue
- Challenges Before Flypaper: New company in a competitive market - mainly relying on word of mouth
- Current Performance: Steady website traffic, averaging 9 form fill leads per month
Service Comparison:
Performance & Callouts:
Client Insights & Lessons Learned:
Conclusion:
- While both businesses benefit from having a website, Client A’s investment in SEO and SEM has resulted in greater lead generation, higher engagement, and more immediate business growth.
- For businesses looking to scale, a comprehensive digital marketing strategy is essential. Let’s talk about how Flypaper can help your business grow beyond just having a website.
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If you’re a local business owner, you’ve probably heard it all when it comes to online marketing: “SEO is a scam,” “You don’t need a website if you’re on Facebook,” or “Google Ads are only for big companies.” Let’s clear the air. At Flypaper, we work with hundreds of small to mid-sized businesses across the country—so we know what actually works and what’s just noise. Today, we’re debunking some of the biggest digital marketing myths and sharing what local businesses truly need to grow their online presence.
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