Case Study: How a Multi-Service Approach Transformed An Auto Glass Company
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
Client Overview:
Client A: Multiple Services
- Industry: Auto Glass Replacement
- Founded: 50+ years ago
- Flypaper Client Since: 2024
- Services Used: Website, SEO, SEM
- Goals: Increase leads and revenue
- Challenges Before Flypaper: Has been in the business a long time, relying on traditional advertisements and exhausting those avenues
- Current Performance: Achieved two conversions within the first week of running SEM - continues to have steady growth MOM
Client B: Online Presence Only
- Industry: Window Tinting
- Founded: 2021
- Flypaper Client Since: 2022
- Services Used: Online Presence Only
- Goals: Increase leads and revenue
- Challenges Before Flypaper: New company in a competitive market - mainly relying on word of mouth
- Current Performance: Steady website traffic, averaging 9 form fill leads per month
Service Comparison:
Performance & Callouts:
Client Insights & Lessons Learned:
Conclusion:
- While both businesses benefit from having a website, Client A’s investment in SEO and SEM has resulted in greater lead generation, higher engagement, and more immediate business growth.
- For businesses looking to scale, a comprehensive digital marketing strategy is essential. Let’s talk about how Flypaper can help your business grow beyond just having a website.
Looking for better results? Let’s talk about how
Flypaper can help your business grow.
In the competitive world of digital marketing, SEO content is one of the most powerful tools you have to ensure your website ranks higher on search engines. But what exactly is SEO content, and how can it help elevate your online presence? Let's dive into the fundamentals of SEO content and understand its role in your business's digital marketing strategy.
If you’re a local business owner, you’ve probably heard it all when it comes to online marketing: “SEO is a scam,” “You don’t need a website if you’re on Facebook,” or “Google Ads are only for big companies.” Let’s clear the air. At Flypaper, we work with hundreds of small to mid-sized businesses across the country—so we know what actually works and what’s just noise. Today, we’re debunking some of the biggest digital marketing myths and sharing what local businesses truly need to grow their online presence.
Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services.
This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.
Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.
Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.
