Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.

Client Overview:

Client A: Multiple Services

• Industry: Auto Glass Replacement
• Founded: 50+ years ago
• Flypaper Client Since: 2024
• Services Used: Website, SEO, SEM
• Goals: Increase leads and revenue
• Challenges Before Flypaper: Has been in the business a long time, relying on traditional advertisements and exhausting those avenues
• Current Performance: Achieved two conversions within the first week of running SEM - continues to have steady growth MOM

Client B: Online Presence Only

• Industry: Window Tinting
• Founded: 2021
• Flypaper Client Since: 2022
• Services Used: Online Presence Only
• Goals: Increase leads and revenue
• Challenges Before Flypaper: New company in a competitive market - mainly relying on word of mouth
• Current Performance: Steady website traffic, averaging 9 form fill leads per month

Service Comparison:

Performance & Callouts:

Client Insights & Lessons Learned:

Conclusion:

• While both businesses benefit from having a website, Client A’s investment in SEO and SEM has resulted in greater lead generation, higher engagement, and more immediate business growth.
• For businesses looking to scale, a comprehensive digital marketing strategy is essential. Let’s talk about how Flypaper can help your business grow beyond just having a website.