Case Study: Digital Marketing Strategies for Property Management Success

Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services.

Client Overview:

Client A: Multiple Services

  • Industry: Property Management
  • Founded: 2014
  • Flypaper Client Since: 2024
  • Services Used: Search Engine Marketing, PT (Display Ads), Digital Out of Home (DOOH) → CTV
  • Goals: Increase quality applications, refine targeting strategies
  • Challenges Before Flypaper: Prior advertising efforts failed to generate high-quality applicants
  • Current Performance: Increased qualified rental applications, improved targeting and engagement


Client B: Online Presence Only

  • Industry: Property Management
  • Founded: 2014
  • Flypaper Client Since: 2023
  • Services Used: Online Presence
  • Goals: Maintain customer base, improve accessibility
  • Challenges Before Flypaper: No online presence, needed better visibility in the market
  • Current Performance: Steady but unchanged traffic

Service Comparison:

Performance & Callouts:

Client Insights & Lessons Learned:

Conclusion:

A well-rounded marketing approach makes a difference in the property management industry. Client A’s success highlights the impact of data-driven advertising, while Client B’s minimal approach shows the limitations of relying solely on a website.

Looking to attract more high-quality renters?

Flypaper’s multi-service digital marketing solutions can help you generate more leads and drive revenue. Contact us today to learn how we can support your growth!

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