Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services.

Client Overview:

Client A: Multiple Services

• Industry: Property Management
• Founded: 2014
• Flypaper Client Since: 2024
• Services Used: Search Engine Marketing, PT (Display Ads), Digital Out of Home (DOOH) → CTV
• Goals: Increase quality applications, refine targeting strategies
• Challenges Before Flypaper: Prior advertising efforts failed to generate high-quality applicants
• Current Performance: Increased qualified rental applications, improved targeting and engagement

Client B: Online Presence Only

• Industry: Property Management
• Founded: 2014
• Flypaper Client Since: 2023
• Services Used: Online Presence
• Goals: Maintain customer base, improve accessibility
• Challenges Before Flypaper: No online presence, needed better visibility in the market
• Current Performance: Steady but unchanged traffic

Service Comparison:

Performance & Callouts:

Client Insights & Lessons Learned:

Conclusion:

A well-rounded marketing approach makes a difference in the property management industry. Client A’s success highlights the impact of data-driven advertising, while Client B’s minimal approach shows the limitations of relying solely on a website.