Case Study: How a Multi-Service Strategy Fuels Business Growth
Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.
Client Overview:
Client A: Multiple Services
- Industry: HVAC & Generator Installation
- Founded: 1986
- Flypaper Client Since: Approx. 2016–2018
- Services Used: Website, SEO, SEM (Funnel Booster with Extra SEM Spend), Precision Targeting (PT)
- Goals: Improve online visibility, attract younger audiences, and increase leads.
- Challenges Before Flypaper: Lacked an online presence and was not reaching modern digital consumers.
- Current Performance: Noticeable business growth, high click-through rates on PT, and increased engagement.
Client B: Online Presence Only
- Industry: Forestry Services
- Founded: 1973
- Flypaper Client Since: Approx. 2016–2018
- Services Used: Online Presence Only
- Goals: Increase visibility and generate leads through form submissions.
- Challenges Before Flypaper: Had no online presence and struggled to reach modern audiences.
- Current Performance: Receives many form submissions but has seen no significant growth beyond hosting.
Service Comparison:
Performance & Callouts:
Client Insights & Lessons Learned:
Conclusion:
- While both businesses benefit from having an online presence, only Client A has experienced measurable success by using multiple Flypaper services. Their growth and increased customer engagement highlight the power of a comprehensive digital strategy.
- For businesses looking to maximize their online presence, a website alone is not enough. Investing in SEO, SEM, and targeted advertising can create lasting impact and long-term success.
Looking for better results? Let’s talk about how Flypaper can help your business grow.
If you’re a local business owner, you’ve probably heard it all when it comes to online marketing: “SEO is a scam,” “You don’t need a website if you’re on Facebook,” or “Google Ads are only for big companies.” Let’s clear the air. At Flypaper, we work with hundreds of small to mid-sized businesses across the country—so we know what actually works and what’s just noise. Today, we’re debunking some of the biggest digital marketing myths and sharing what local businesses truly need to grow their online presence.
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