Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.

Client Overview:

Client A: Multiple Services

• Industry: HVAC & Generator Installation
• Founded: 1986
• Flypaper Client Since: Approx. 2016–2018
• Services Used: Website, SEO, SEM (Funnel Booster with Extra SEM Spend), Precision Targeting (PT)
• Goals: Improve online visibility, attract younger audiences, and increase leads.
• Challenges Before Flypaper: Lacked an online presence and was not reaching modern digital consumers.
• Current Performance: Noticeable business growth, high click-through rates on PT, and increased engagement.

Client B: Online Presence Only

• Industry: Forestry Services
• Founded: 1973
• Flypaper Client Since: Approx. 2016–2018
• Services Used: Online Presence Only
• Goals: Increase visibility and generate leads through form submissions.
• Challenges Before Flypaper: Had no online presence and struggled to reach modern audiences.
• Current Performance: Receives many form submissions but has seen no significant growth beyond hosting.

Service Comparison:

Performance & Callouts:

Client Insights & Lessons Learned:

Conclusion:

• While both businesses benefit from having an online presence, only Client A has experienced measurable success by using multiple Flypaper services. Their growth and increased customer engagement highlight the power of a comprehensive digital strategy.
• For businesses looking to maximize their online presence, a website alone is not enough. Investing in SEO, SEM, and targeted advertising can create lasting impact and long-term success.