The Power of eCommerce

How eCommerce helped a boutique in rural Georgia spread it's wings.  

A person is holding a cardboard box on a table.

eCommerce is a great way to help clients increase their customer base. Selling goods online enables even the smallest store to provide their products to people around the country -- and in some cases -- around the world.

Shopify is one of the biggest eCommerce platforms in the world. It’s not only an eCommerce site but also has many tools and apps that help you sell your products online. One of these tools, sales channels, links you to larger platforms like eBay, Amazon, Facebook, etc. Of all of the available sales channels, Amazon has the most advantages. It is easy to sign up for and links to your Shopify site so that you can monitor what items have been sold and which ones are still available. The increased exposure of your items more than offsets that monthly cost associated with being a part of the Amazon platform  

A computer screen with a picture of a woman on it

eCommerce is a great way to help clients increase their customer base. Selling goods online enables even the smallest store to provide their products to people around the country -- and in some cases -- around the world.

Shopify is one of the biggest eCommerce platforms in the world. It’s not only an eCommerce site but also has many tools and apps that help you sell your products online. One of these tools, sales channels, links you to larger platforms like eBay, Amazon, Facebook, etc. Of all of the available sales channels, Amazon has the most advantages. It is easy to sign up for and links to your Shopify site so that you can monitor what items have been sold and which ones are still available. The increased exposure of your items more than offsets that monthly cost associated with being a part of the Amazon platform.

A computer screen with a picture of a woman on it
A woman in a grey dress is smiling in a store

One of our clients, J’Marie Fashions, has become a bit of a Cinderella story when it comes to Shopify. J’Marie Fashions is a small, local boutique in Chatsworth, Georgia -- a city with a population of about 4,000. J’Marie Fashions is the only women’s boutique in this small Georgia town. When the owner decided to sign up for an eCommerce website with Flypaper, her overall goal was to eventually become an online-only boutique. We created a Shopify website with accounts on eBay and Amazon.  This led to a tremendous increase in the amount of combined sales from both platforms. Her sales continue to grow every month as she sells products online almost every day. 

Shopify continues to add numerous channels and apps to their platform to better help local businesses compete with the bigger name brands. J’Marie Fashions is a prime example of a small, local boutique starting from the bottom and growing into a successful Amazon and eBay seller. Thanks to Shopify and its channels, J’Marie Fashions has become a resource for clients looking for womens’ clothes not only in Chatsworth, but around the South as well. This gives customers another option and helps J’Marie increase its revenue stream.

eCommerce is an excellent resource for clients who are looking to boost their revenue. Taking advantage of Shopify and its sales channels is a great way to provide value to your clients and to increase their belief that you have viable and demonstrable solutions for their needs. Visit our eCommerce page for more information about Shopify solutions. 

A woman in a grey dress is smiling in a store

One of our clients, J’Marie Fashions has become a bit of a Cinderella story when it comes to Shopify. J’Marie Fashions is a small, local boutique in Chatsworth, Georgia -- a city with a population of about 4,000. J’Marie Fashions is the only women’s boutique in this small Georgia town. When the owner decided to sign up for an eCommerce website with Flypaper, her overall goal was to eventually become an online-only boutique. We created a Shopify website with accounts on eBay and Amazon This led to a tremendous increase in the amount of combined sales from both platforms. Her sales continue to grow every month as she sells products online almost every day. 

Shopify continues to add numerous channels and apps to their platform to better help local businesses compete with the bigger name brands. J’Marie Fashions is a prime example of a small, local boutique starting from the bottom and growing into a successful Amazon and eBay seller. Thanks to Shopify and its channels, J’Marie Fashions has become a resource for clients looking for womens’ clothes not only in Chatsworth, but around the South as well. This gives customers another option and helps J’Marie increase its revenue stream.

eCommerce is an excellent resource for clients who are looking to boost their revenue. Taking advantage of Shopify and its sales channels is a great way to provide value to your clients and to increase their belief that you have viable and demonstrable solutions for their needs. Visit our eCommerce page for more information about Shopify solutions. 

A woman is taking a selfie in the back seat of a car.

REGAN  MELTON

Campaign Specialist; Chattanooga, TN

Dog mom and 
outdoor enthusiast

A woman is taking a selfie in the back seat of a car.

REGAN MELTON

Campaign Specialist; Chattanooga, TN

Dog mom and outdoor enthusiast

Reddit logo on a white rectangle with a red background. The logo features a stylized orange alien.
By Tara Carter February 5, 2026
Learn how Reddit advertising helps businesses reach customers earlier in the research process and why it’s becoming a smart addition to local marketing in 2026.
Man using a desktop computer with a Google search bar open. Light-filled office with a plant.
By Tara Carter January 15, 2026
Google’s search updates are changing how customers find local businesses. Learn what’s different, what still works, and how to stay competitive in 2026.
By Tara Carter December 15, 2025
Flypaper’s 2026 updates are here—Reddit advertising, advanced targeting, review management, and new tools built to drive real results for local businesses.
Large group of people standing on green grass, outdoors. Cloudy sky in the background, buildings and trees are visible.
By Tara Carter November 17, 2025
Flypaper’s 2025 Summit brought all markets together in Chattanooga for learning, connection, and inspiration to better serve our clients.
Person pointing at
By Taralyn Carter October 13, 2025
Before the year ends, audit your online presence. Update your website, SEO, and listings to boost your marketing in 2026.
Hand using a white computer mouse next to a white keyboard on a dark desk.
By Taralyn Carter September 9, 2025
Turn clicks into real clients. Discover how Flypaper helps local businesses grow with websites, SEO, ads, and face-to-face support.
More Posts