The Power of eCommerce
How eCommerce helped a boutique in rural Georgia spread it's wings.

eCommerce is a great way to help clients increase their customer base. Selling goods online enables even the smallest store to provide their products to people around the country -- and in some cases -- around the world.
Shopify is one of the biggest eCommerce platforms in the world. It’s not only an eCommerce site but also has many tools and apps that help you sell your products online. One of these tools, sales channels, links you to larger platforms like eBay, Amazon, Facebook, etc. Of all of the available sales channels, Amazon has the most advantages. It is easy to sign up for and links to your Shopify site so that you can monitor what items have been sold and which ones are still available. The increased exposure of your items more than offsets that monthly cost associated with being a part of the Amazon platform
eCommerce is a great way to help clients increase their customer base. Selling goods online enables even the smallest store to provide their products to people around the country -- and in some cases -- around the world.
Shopify is one of the biggest eCommerce platforms in the world. It’s not only an eCommerce site but also has many tools and apps that help you sell your products online. One of these tools, sales channels, links you to larger platforms like eBay, Amazon, Facebook, etc. Of all of the available sales channels, Amazon has the most advantages. It is easy to sign up for and links to your Shopify site so that you can monitor what items have been sold and which ones are still available. The increased exposure of your items more than offsets that monthly cost associated with being a part of the Amazon platform.
One of our clients, J’Marie Fashions, has become a bit of a Cinderella story when it comes to Shopify. J’Marie Fashions is a small, local boutique in Chatsworth, Georgia -- a city with a population of about 4,000. J’Marie Fashions is the only women’s boutique in this small Georgia town. When the owner decided to sign up for an eCommerce website with Flypaper, her overall goal was to eventually become an online-only boutique. We created a Shopify website with accounts on eBay and Amazon. This led to a tremendous increase in the amount of combined sales from both platforms. Her sales continue to grow every month as she sells products online almost every day.
Shopify continues to add numerous channels and apps to their platform to better help local businesses compete with the bigger name brands. J’Marie Fashions is a prime example of a small, local boutique starting from the bottom and growing into a successful Amazon and eBay seller. Thanks to Shopify and its channels, J’Marie Fashions has become a resource for clients looking for womens’ clothes not only in Chatsworth, but around the South as well. This gives customers another option and helps J’Marie increase its revenue stream.
eCommerce is an excellent resource for clients who are looking to boost their revenue. Taking advantage of Shopify and its sales channels is a great way to provide value to your clients and to increase their belief that you have viable and demonstrable solutions for their needs. Visit our eCommerce page for more information about Shopify solutions.
One of our clients, J’Marie Fashions has become a bit of a Cinderella story when it comes to Shopify. J’Marie Fashions is a small, local boutique in Chatsworth, Georgia -- a city with a population of about 4,000. J’Marie Fashions is the only women’s boutique in this small Georgia town. When the owner decided to sign up for an eCommerce website with Flypaper, her overall goal was to eventually become an online-only boutique. We created a Shopify website with accounts on eBay and Amazon This led to a tremendous increase in the amount of combined sales from both platforms. Her sales continue to grow every month as she sells products online almost every day.
Shopify continues to add numerous channels and apps to their platform to better help local businesses compete with the bigger name brands. J’Marie Fashions is a prime example of a small, local boutique starting from the bottom and growing into a successful Amazon and eBay seller. Thanks to Shopify and its channels, J’Marie Fashions has become a resource for clients looking for womens’ clothes not only in Chatsworth, but around the South as well. This gives customers another option and helps J’Marie increase its revenue stream.
eCommerce is an excellent resource for clients who are looking to boost their revenue. Taking advantage of Shopify and its sales channels is a great way to provide value to your clients and to increase their belief that you have viable and demonstrable solutions for their needs. Visit our eCommerce page for more information about Shopify solutions.
REGAN MELTON
Campaign Specialist; Chattanooga, TN
Dog mom and
outdoor enthusiast
REGAN MELTON
Campaign Specialist; Chattanooga, TN
Dog mom and outdoor enthusiast

If you’re a local business owner, you’ve probably heard it all when it comes to online marketing: “SEO is a scam,” “You don’t need a website if you’re on Facebook,” or “Google Ads are only for big companies.” Let’s clear the air. At Flypaper, we work with hundreds of small to mid-sized businesses across the country—so we know what actually works and what’s just noise. Today, we’re debunking some of the biggest digital marketing myths and sharing what local businesses truly need to grow their online presence.