THE BUZZ: 8.19.19

Google is working on their mock draft while Instagram tries to fight fake news.

Facebook ads new slideshow option to stories to boost usage.

Facebook has rolled out a new Stories option in an effort to get more people using Facebook stories. The new option, which will enable users to add a still image slideshow to their story, is a simplified way to add a stream of images, which will play out through your Story frames. You can do this already, by selecting each image individually for each frame, but this option will make this action easier, which could prompt more people to try it out for themselves.

Facebook reminds advertisers that new targeting restrictions will come into effect soon.

In March Facebook announced that it would take a stronger stand against discriminatory ad targeting by removing a large range of options for targeting in certain categories. This was introduced in order to stop businesses from using ad tools to limit audiences in an unfair manner. Now that these changes are coming into effect, Facebook has issued a reminder to advertisers to make changes to avoid penalties.

Average Position in Google Ads to go away on September 30.

Google announced Monday that they will be doing away with the average position metric the week of September 30. Why does this matter to us? This gives digital marketing professionals and business owners about 6 weeks to prepare for the change and implement any updates to reporting that use average position. With the average position metric being removed, Google says advertisers should transition to using the position metrics, search absolute top impression rate and search top impression rate, that were introduced last year.

Instagram launches a new option for reporting misinformation.

In the latest of Facebook’s broader efforts to slow the spread of misleading content across all of its platforms, Instagram is testing a new option which will allow users to report false information on the platform itself. When you tap the three dots at the top right of a post and you select ‘Report’, you have two options - ‘It’s Spam’ or ‘It’s Inappropriate’. If you select ‘It’s Inappropriate’, you will be taken to a separate reporting section where ‘False Information’ will now be an option.

Google opens up to fantasy sports advertising in the U.S.

Fantasy season has arrived and this season, Google announced they will begin accepting ads from fantasy sports services in certain U.S. states this month. Previously, Google had banned fantasy sports advertising but now companies such as DraftKings, FanDuel and Yahoo Daily Fantasy will be able to buy ad space across Google platforms.

ABBY ARMOUR

Product Specialist; Chattanooga, TN

Chicken Mom & Crime Show Enthusiast

ABBY AMOUR

Product Specialist; Chattanooga, TN

Chicken Mom & Crime Show Enthusiast

< Older Post Newer Post >

Simple Strategies for Summer Success: Digital Marketing for Small Businesses

26 Apr, 2024

We're all excited for summer—warm weather, sunshine, and vacations. But for many small businesses, it can also mean a dip in sales as customers head out for their own adventures. If you find your business experiencing a slowdown during certain months of the year, don't worry!

Boost Your Brand Awareness: A Guide to Funnel Boosters

02 Apr, 2024

Do you want to be a household name in your area? Whether you're a seasoned entrepreneur or just starting out, going all in with your marketing can be a game-changer for your success. In this blog post, we'll break down a few staples in digital marketing and how they can help you reach your goals.

Organizing Your Business: How a CRM Can Make Your Life Easier

05 Mar, 2024

Ever wonder if investing in a CRM is worth it? We break down what a CRM is and why it's worth investing in.

Advertising vs. Digital Marketing: Bridging the Gap for Your Business

By lou-clientservices • 31 Jan, 2024

Advertising and digital marketing are often used interchangeably, but they serve distinct purposes while sharing common ground that can be harnessed to boost your business's success.

Social Media Made Easy: Crafting Compelling Posts for Small Businesses

03 Jan, 2024

Social media has been and continues to be a crucial marketing tool for businesses, no matter their size. For small businesses especially, using social platforms effectively can greatly impact brand visibility, and it's cost effective too! But in the crowded online space, creating standout content is essential. Here’s a practical guide on creating engaging content tailored for your small business. Grab a pen and paper and jot down notes as you go! Once you determine these things, posting on social media will be a breeze.