THE BUZZ: 8.12.19

Facebook and chill? Zuckerberg is continuing to get into the streaming game.

A new report on retail digital ad spending has shown a 22.5% increase from 2018.

This report has concluded that U.S. retailers will spend $13.12 billion on digital ads in 2019 and will spend $15.65 billion in 2020. Google search ads have been shown to be more beneficial to advertisers with Amazon sneaking in from behind to make a big play for small and medium-sized retailers. Honestly, this is not good news for me since my closet is already too small (definitely not too full).

Google may be compromising the client-agency relationship in regard to automated bidding.

If you haven’t switched your Google Ads to Automated Bidding, Google or an outsourced third party may reach out to account owners stating that the agency has denied to comply with the update which can lead to poor performance. Of course, account owners might see this as negligence and start burning buildings down. Please note that this is not a mandatory update… Someone needs to remind Google.

Google is trying to win back your trust with Google Ads for those who have manager accounts.

If you have sub-accounts within your manager account, the new simple and easy to use account map is here to save the day. Not only can you see your manager account and sub-accounts all in one place, but you can also see the performance metrics in one spot. Nice save google.

Facebook is continuing to make a play in the digital video market.

Zuckerberg’s team is testing a TV friendly, video device to put themselves in the real race with Netflix and Amazon’s streaming services. Although we have our phones on us 24/7, Netflix reported 70% of their streams were on a connected TV. If they weasel their way into a cheap, competitive bundle and make it TV compatible, the Z Team might actually stand a chance.

Snapchat has released their insightful holiday marketing guide to assist advertisers.

While this ‘gift guide’ may not sound like much, it opens the eyes to potential advertisers that Snapchatters buy 20% more gifts than the average non-Snapchatter with a daily average of 30 minutes spent on the app. Snapchat even stepped up and broke down each holiday with stats and helpful tips to make the most of your campaign. It seems that the 203 million active users are also boosting mobile and impulse purchases. It also seems that the problem is not shopaholicism but rather Snapchat. I’ll take it.

ALEX HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee

ALEX HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee.

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