Snapchat has announced several updates for video advertisers this week, including an increase in video duration for Snap Ads, interactive features for non-skip Commercial and Goal-Based Bidding. Previously, the maximum amount of time allowed for a Snap Ad was ten seconds, Snapchat has increased this maximum duration significantly to 180 seconds, but hopes the user experience will not change. Users will still be able to skip or interact with ads as they have in the past.

Google My Business is allowing restaurant listings to remove online ordering links. Businesses have to fill out a form which can be found here. Restaurants don’t even have to provide a reason for opt-ing out. Although that raises the question, why would a restaurant listing want to remove an online ordering link? Restaurants may want to remove that option if they offer online ordering on their own site. Many third-party ordering systems such as Postmates, DoorDash, and others charge fees to restaurants for utilizing their service.

Google is rolling out a new look for call-only ads with the goal of driving higher quality leads. This updated layout for call-only ads will display the business’s phone number at the top, with the business headline and name now placed below the phone number in smaller text. In addition to this change, the phone icon will be more prominent so that there is no mistaking that these ads are call-only ads. According to Google,“On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”

TikTok VP Blake Chandlee reports the platform has over 500 million users. His comment reports that the platform is more popular than people realize. In a recent interview with Gary Vaynerchuck of VaynerMedia, Chandlee argued that while TikTok gets lumped in with other social networks such as Facebook, Snapchat and Instagram, it’s much more than that. He claims it’s not just a platform to connect with friends and family, but more of a place to watch and engage with content.