Privacy is important to everyone – especially in a day and age when technology makes us easier to track than ever. As the desire to protect our information grows, Google has responded to our concerns. They have announced new options within Google Maps, YouTube, and the Google Assistant to help users limit what they share within those products. So, whether you want to prevent yourself from getting search results that don’t really pertain to you or you want to prevent your Google Assistant from storing information, Google has heard you and responded. 

The push in recent years has been to enhance the mobile experience for your customers. With the increase in mobile searches, the thought has been that people would be more likely to use their phones to search and make purchases. However, while behavior is heading in that direction, there is still a long way to go. There are some critical reasons for this, including apps and sites that focus on traffic instead of conversions, landing pages that don’t make purchasing easy, and ads that can generate inadvertent clicks

Stories are becoming a larger part of the Facebook experience. Because of this, Facebook is expanding people’s ability to engage with businesses. By integrating a messaging option into stories, consumers can now directly interact without leaving the app. This is just another way that Facebook is looking to streamline communication and help businesses and customers connect. 

LinkedIn is adding audience forecasting information to its Campaign Manager. Available globally Tuesday, the refreshed dashboard will include forecasting insights to assure advertisers are not only serving ads to specific prospects, but delivering content that is relevant to them. Advertisers will also have the ability to target audiences using “and/or” logic to build larger, more effective campaigns. 

Product Specialist; Chattanooga, TN

Wordsmith and trivia guru; husband and dad

Product Specialist; Chattanooga, TN