THE BUZZ: 9.23.19

Looks like Trip Advisor knows you stink.

A person is holding a cell phone in front of a laptop.

Amazon has decided they weren’t getting enough attention.

The big box company has been “juicing” your search results to show products that give them the largest return…. But since algorithms are technically protected under the First Amendment, Amazon can show you whatever results they please. 1. This means you can buy Amazon’s loyalty by giving them more profits.. 2. Who said juicing was only for athletes? 3. It’s all speculation anyway right?

It’s Google’s fault you aren’t seeing those review stars in search results.

Our friends at Google tightened their belt on showing rich results like the review stars. Make sure your pages and schema is in compliance with these new rules or you will become part of the 3-5%... That’s when a review rich result didn’t show compared to normal. 

If you have never seen a fake client review, you are likely a fake client reviewer yourself.

Or at least that's what I imagine because they are absolutely everywhere. EVERYWHERE. TripAdvisor has decided to take action against the 1.5 MILLION fake reviews posted in 2018 by bringing those bad boys down. I.e. blocking or removing them. Hey Google, Where you at? And can we get TripAdvisor a cape? #TripAdvisorforpresident

Have you seen Hansel and Gretel because Google Search Console just gave us Breadcrumb.

This new report/dashboard is there to help you debug the issues on your site and also shows the page’s position in the site. Of course your HTML has to be structured but it is definitely neato-frito and handy dandy if you have subpages. 

And a Happy Michael Jordan Day to you!

Number 23 might have been the best ever on the court, but his greatest moment came on the silver screen. 

A bald basketball player is raising his arms in the air.
The woman is wearing a black tank top and smiling for the camera.

ALEX  HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee

The woman is wearing a black tank top and smiling for the camera.

ALEX  HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee

A green stamp that says myth busted on it

Marketing Myths Busted: What Local Businesses Really Need Online

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Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 
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By Taralyn Carter • April 16, 2025
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.

Case Study: Transforming Digital Marketing Success for Med Spas

By Taralyn Carter • April 15, 2025
Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.
A man is cutting a tree with a chainsaw and another man is working on a HVAC unit.

Case Study: How a Multi-Service Strategy Fuels Business Growth

By Taralyn Carter • April 15, 2025
Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.
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