Video Advertising for Small Businesses
Entice prospects by using strategic video campaigns
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How do video ads increase my visibility?
The growing popularity of online streaming and social media have created a huge demand for brand messages that are delivered through video ads.
Video ads are a quick and easy way to capture the attention of your audience and create an impactful connection. With video ads, you influence your customers by capturing their attention, showing how your product or service will benefit them.
Video ads can be used anywhere in your ad campaigns - in your Display Ads, on YouTube, on streaming services, and more.
What can video advertising do for my business?
Video marketing is more than just an effective means of communication; it’s also a tactic that can help you build brand loyalty. Video marketing can be used to establish trust, boost revenue, and increase customer reach. Video advertising allows you to deliver a consistent message across multiple platforms, creating multi-dimensional campaigns.
Additionally, video advertising can be used to create a more immersive experience for the viewer, allowing them to become more familiar with your product or service.
Video advertising allows you to create highly personalized campaigns that can be tailored to your audience’s interests. Our video ad services are designed to help businesses craft the right message and creative visuals to increase brand recognition, drive conversions and meet your business goals.
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VIDEO ADS
All Video Ad Campaigns Include:
✓ Location targeting
✓ Audience targeting
✓ Contextual targeting
✓ Behavioral targeting
✓ Pixel placement and conversion tracking
✓ Retargeting
Also Available:
Predictive Targeting
✓ Lookalike audiences based on your website traffic
✓ Target those who already prove to be interested
✓ Weather condition tracking
Devices
✓ Multiple geofencing capabilities
✓ Target specific locations and/or categories
AUDIO & PODCAST ADS
| All Audio Ad Campaigns Include: | ||
|---|---|---|
| ✓ Location targeting | ||
| ✓ Audience targeting | ||
| ✓ Contextual targeting (keywords/categories) | ||
| ✓ Behavioral targeting (age, gender, interests, in-market, etc) | ||
| ✓ Pixel placement and conversion tracking | ||
| ✓ Retargeting | ||
| ✓ Weather condition targeting |
Also Available:
| Predictive Targeting | Devices | |
|---|---|---|
| ✓ Lookalike audiences based on your website traffic | ✓ Multiple geofencing capabilities | |
| ✓ Target those who already prove to be interested | ✓ Target specific locations and/or categories |
FAQs About Video Ads
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Where can I use video advertisements?
Video advertisements can be used all over the internet (social media and display ads), on streaming services, and even billboards and gas station TVs. The options are endless!
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How do video ads boost brand awareness?
Video ads can be tailored to each individual viewer’s interests, allowing businesses to create a highly personalized message that is more likely to convert. By creating engaging content that speaks directly to the viewer, businesses can boost brand awareness by creating impactful connections with their customers.
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I have a website and Google Ads already. Why do I need to invest in video advertising?
Websites and Google Ads are shown to potential customers when they're searching for you. The difference with video advertisements is that your brand can show up online without them searching for you. By using data gathered from customers’ past purchases, website activity, and other sources, you can create highly personalized messages that are designed to compel customers to take action. Video ads primarily increase brand awareness, so adding video ads to your website and Google Ad strategy can increase awareness, which can then bring in more leads over time.
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Should I hire a marketing company to create and run my audio ads or do it myself?
Many programmatic advertisements must be purchased through an agency, and video ads are no exception.
Flypaper can create an ad that is concise and helps entice your potential customers to learn more about you. By following current video best practices and incorporating a strong call to action, we can help maximize your campaign's effectiveness and increase your brand’s visibility.
Flypaper has developed a reputation for the best programmatic advertising company in the Southeast US. We can help your business thrive!
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Is there a better way to increase lead generation than video advertising?
We are firm believers that coupling a website & lead generation strategy with programmatic ads can help ensure you’re interacting with your target audience wherever they are in their research phase. While video may be the best programmatic ad choice for you, it doesn’t mean it’s right for everyone. Never fear though, Flypaper has a multitude of programmatic solutions including Display Ads, CTV, Digital Out of Home and more.
