Audio Advertising for Small Businesses
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How can audio & podcast advertising help your business?
Are you looking to reach a wider audience? Audio advertising might be the perfect solution for your business! We can insert your message before or during streaming music, news, and podcasts. Whether your ideal customer is listening to music on iHeartRadio or Sirius XM, or tuning into a podcast on Apple Music or Spotify, we can reach them.
Audio advertising is a powerful tool for businesses to reach potential customers and increase brand awareness. The rise of smartphones, as well as advancements in audio quality and marketing techniques means that more and more people are turning to podcasts, music, and other digital media formats while they commute to work, take care of housework, or get ready for bed.
Audio advertising is ideal for creating a targeted message that can be customized to each individual listener, and can be used in many different situations. In order to be effective, audio ads should be engaging, memorable and easily understood.
What content should be on a Programmatic Audio Ad?
First and foremost, audio ads should be no longer than 30 seconds. The shorter the ad, the more likely the listener is to retain the information and not skip the ad!
When creating content for audio advertising on multiple platforms like Spotify, iHeartRadio, and Pandora, it is important to consider the medium in which the ad will be played. This will have an impact on the length of the ad, the type of language used, and any additional audio elements that can be used to support your message.
A strong message and an enticing offer are important pieces of audio advertising, but it’s also vital to consider the audience. Creating an ad that resonates with your target demographic takes into account everything from their interests to their mood. It’s important to create content that is both entertaining and informative so that people want to listen, learn more about your company, and possibly make a purchase because of your ad.
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AUDIO & PODCAST ADS
All Audio Ad Campaigns Include:
✓ Location targeting
✓ Audience targeting
✓ Contextual targeting
✓ Behavioral targeting
✓ Pixel placement and conversion tracking
✓ Retargeting
Also Available:
Predictive Targeting
✓ Lookalike audiences based on your website traffic
✓ Target those who already prove to be interested
✓ Weather condition tracking
Devices
✓ Multiple geofencing capabilities
✓ Target specific locations and/or categories
AUDIO & PODCAST ADS
| All Audio Ad Campaigns Include: | ||
|---|---|---|
| ✓ Location targeting | ||
| ✓ Audience targeting | ||
| ✓ Contextual targeting (keywords/categories) | ||
| ✓ Behavioral targeting (age, gender, interests, in-market, etc) | ||
| ✓ Pixel placement and conversion tracking | ||
| ✓ Retargeting | ||
| ✓ Weather condition targeting |
Also Available:
| Predictive Targeting | Devices | |
|---|---|---|
| ✓ Lookalike audiences based on your website traffic | ✓ Multiple geofencing capabilities | |
| ✓ Target those who already prove to be interested | ✓ Target specific locations and/or categories |
FAQs About Audio Ads
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What is an audio advertisement?
An audio advertisement is an audio recording, usually no longer than 15-30 seconds in length, that is used to promote a product or service. Audio advertising can be used on iHeartRadio, Spotify, Pandora, Sirius XM, and more.
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How do music streaming ads increase brand awareness?
Audio advertising allows businesses to create highly personalized campaigns that are tailored to their audience’s interests, and to reach their target audience with their most effective message. With effective audio advertising, businesses can create impactful connections with their customers, increasing brand awareness.
When this customer is ready to purchase, they'll think of your business first!
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I have a website and Google Ads already. Why do I need to invest in audio advertising?
Audio ads are different from traditional web and Google Ads, as they are designed to capture the attention of the listener and create a connection with them.
Audio ads are also effective for businesses looking to increase brand loyalty. Audio advertising allows businesses to create a consistent message across multiple platforms, creating multi-dimensional campaigns that are more immersive for the listener. This helps to build trust and familiarity with the brand and its products or services.
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Should I hire a marketing company to create and run my audio ads or do it myself?
Many programmatic advertising options are only available through an agency. We have years of experience and can broadcast your ad quickly because we know what we're doing! This means your audio ads will reach your ideal client sooner than if you tried to do it yourself, increasing your brand awareness.
Flypaper has developed a reputation for the best programmatic advertising company in the Southeast US. We can help your business thrive!
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Is there a better way to increase leads for my business than audio advertising?
We are firm believers that coupling a website & lead generation strategy with programmatic ads can help ensure you’re interacting with your target audience wherever they are in their research phase. While audio may be the best programatic ad choice for you, it doesn’t mean it’s right for everyone. Never fear though, Flypaper has a multitude of programmatic solutions including Display Ads, CTV, Digital Out of Home and more.
