Video Streaming Ads for Small Businesses
Did you know you can advertise on Disney+, Hulu, and more?
Get your small business in front of local residents
Connected TV Advertising
Impactful content has a major impact on the success of your business. Streaming is an important part of advertising campaigns, and it can be a difficult area to navigate if you aren't experienced.
When you think of ads on streaming services, you might think of big name brands. But your local, small business can thrive with Connected TV too!
Streaming ads are short, targeted messages that can be delivered to streaming service subscribers on any device, from their phone to their living room tv. This means you can reach your target audience with a personalized message anytime and anywhere.
Streaming ads are most commonly used for re-targeting, where an ad will be targeted at an individual based on past purchases or website activity. They can also be used for brand awareness and product placement.
Why streaming ads?
Streaming ads help businesses grow and meet their business goals. These ads combine the power of video with mobile-friendly ad formats that are designed to drive conversions.
Creating a streaming ad that grabs the viewer’s attention and encourages them to take action can require creativity and the right approach. When you work with Flypaper, our ad experts will make sure your messaging is clear, concise and informative. Next, we'll keep your call-to-action simple and direct to help viewers quickly understand what they need to do next.
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We’re here to help grow your business.
CONNECTED TV ADS
All Connected TV Ad Campaigns Include:
✓ Location targeting
✓ Audience targeting
✓ Contextual targeting
✓ Behavioral targeting
✓ Pixel placement and conversion tracking
✓ Retargeting
Also Available:
Predictive Targeting
✓ Lookalike audiences based on your website traffic
✓ Target those who already prove to be interested
✓ Weather condition tracking
Devices
✓ Multiple geofencing capabilities
✓ Target specific locations and/or categories
AUDIO & PODCAST ADS
| All Audio Ad Campaigns Include: | ||
|---|---|---|
| ✓ Location targeting | ||
| ✓ Audience targeting | ||
| ✓ Contextual targeting (keywords/categories) | ||
| ✓ Behavioral targeting (age, gender, interests, in-market, etc) | ||
| ✓ Pixel placement and conversion tracking | ||
| ✓ Retargeting | ||
| ✓ Weather condition targeting |
Also Available:
| Predictive Targeting | Devices | |
|---|---|---|
| ✓ Lookalike audiences based on your website traffic | ✓ Multiple geofencing capabilities | |
| ✓ Target those who already prove to be interested | ✓ Target specific locations and/or categories |
Need A Little More?
Audio Ads
More and more people are turning to podcasts, audiobooks, and other digital media formats.
FAQs About Connected TV Ads
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What is Connected TV?
Connected TV is the same thing as a smart TV. So when you hire Flypaper to do Connected TV ads for you, you'll show up on streaming services like Disney+, Hulu, Peacock, and more!
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How do streaming ads boost brand awareness?
Streaming ads are an effective way to boost brand awareness. Through targeted re-targeting, businesses can deliver personalized messages to individual viewers based on past purchases or website activity. This targeted approach helps to build customer loyalty. Additionally, streaming ads can be tailored to each individual viewer’s interests, allowing businesses to create a highly personalized message that is more likely to convert.
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I have a website and Google Ads already. Why do I need to invest in Connected TV Ads?
Websites and Google Ads are shown to potential customers when they're searching for you. The difference with Connected TV is that your brand can show up in their inbox without them searching for you. By using data gathered from customers’ past purchases, website activity, and other sources, you can create highly personalized messages that are designed to compel customers to take action.
Investing in Connected TV Ads can help you gain exposure and reach a wider audience than ever before.
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Should I hire a marketing company to create and run my streaming ads or do it myself?
Many programmatic advertisements must be purchased through an agency, and CTV ads are no exception.
Flypaper can create an ad that is concise and helps entice your potential customers to learn more about you. By following current video best practices and incorporating a strong call to action, we can help maximize your campaign's effectiveness and increase your brand’s visibility.
Flypaper has developed a reputation for the best programmatic advertising company in the Southeast US. We can help your business thrive!
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Is there a better way to increase lead generation than just Connected TV advertising?
We are firm believers that coupling a website & lead generation strategy with programmatic ads can help ensure you’re interacting with your target audience wherever they are in their research phase. While CTV may be the best programmatic ad choice for you, it doesn’t mean it’s right for everyone. Never fear though, Flypaper has a multitude of programmatic solutions including Display Ads, Audio Ads, Digital Out of Home and more.
