Flypaper Digital Marketing Agency

Google Ads for Local Businesses

Don't let your business sit still

Run effective ads that result in real business growth.

Your Local Google Ad Agency

Prioritize your Google rankings

Search Engine Marketing is an effective tool for helping drive leads. If you’re looking to increase revenue and get in front of more customers, Google Ads may be right for you. By targeting people who are actively searching for your products and services, we’re able to be extremely efficient with your budget. Search Ads work in tandem with SEO to ensure that your business is highly accessible when customers are doing Google Searches. By coupling an SEM with a strong SEO strategy, you’ll not only get in front of more people searching for you, but you’ll increase your visibility by being listed well in both the paid and the organic section of a SERP. Having good SEO means you’ll often pay less for your Google Ads too. (We do that too!)


While it’s easy for a business to set up their own Google Ads campaign, it’s much more difficult (and time consuming) to manage and optimize the campaign. At Flypaper, not only are we a Google Premier Partner, but we also monitor campaigns regularly, making optimizations and edits as soon as they’re needed. By taking this hands on approach, it means you don’t have to. 


With our Google Ads services, you’ll have access to a team of experienced professionals who understand the complexities of search engine marketing. We’ll help you create campaigns that get noticed, increase brand awareness, and drive conversions.


Let us help you reach your target audience and meet your business goals with effective search engine marketing. Contact us today to get started.

GOOGLE ADS

Managed SEM Campaign

✓ Includes A/B testing

✓ Site optimized links

✓ Campaign manager for the best bid per click

✓ Campaigns monitored for optimal click-thru rates and improvement of quality scores

Call Tracking

✓ Phone number linked to business number

✓ Caller, time of call, and location are logged

Content Creation

✓ Business research

✓ Professional written/developed content

google ads

GOOGLE ADS

Managed SEM Campaign Call Tracking
✓ Includes A/B testing ✓ Phone number linked to business number
✓ Site optimized links ✓ Caller, time of call, and location are logged
✓ Campaign manager for the best bid per click
✓ Campaigns monitored for optimal click-thru rates and improvement of quality scores
Content Creation
✓ Business research
✓ Professionally written/developed content

Get A Little More

Flexible Ad Spend Increase

Easily add more ad spend to any of your campaigns as you want.

Additional Call Tracking Numbers

Track calls across any and all of your different ad campaigns.

Drive Web Traffic

Show your ad when people are searching for what you offer, no matter where they are.

PRECISION TARGETING

All Precision Targeting Campaigns Include:

✓ Location targeting
✓ Audience targeting
✓ Contextual targeting (keywords/categories)
✓ Behavioral targeting (age, gender, interests, in-market, etc)
✓ Pixel placement
✓ Retargeting

Also Available:

Predictive Targeting Devices
✓ Lookalike audiences based on your website traffic ✓ Multiple geofencing capabilities
✓ Target those who already prove to be interested ✓ Target specific locations and/or categories

FUNNEL BOOSTERS

Drive traffic to your website site with our Funnel Booster options. We use frequent testing and highly optimized Google search and precision targeting display ads, with enhanced conversion tracking measures, to constantly load your site funnel with new individuals ready to buy your products or services.

funnel booster

FAQs About Google Ads

  • What platforms does Flypaper use for search engine marketing?

    Flypaper uses Google for all search engine marketing advertisements.

  • How does cost per click work? Is there a standard rate for certain keywords?

    Cost per click is calculated by dividing your monthly spend for each ad by the number of clicks the ad gets.

    With each campaign, we set a Max CPC, which is the most you're willing to pay per click. This varies depending on how much you're spending monthly. A higher bid generally helps your ad show in a higher ad position on the page, but you generally only have to pay the minimum amount as long as you beat out your competitors.

     

    There is no standard rate for keywords - it is all variable on your location and the keyword itself. For example - we often see roofing keywords costing more due to the saturation of that market. But don't worry - our digital strategists do everything they can to make sure you're placing for the best keywords at the best price!

  • What happens if I don't spend my monthly budget?

    If the monthly budget is not fully spent, it will automatically go towards your next month's spend!

  • Do I pay Flypaper AND Google?

    No, it's all one price that goes to Flypaper! Our agency fee is built into your package and we pay Google for you.

  • How long does it take for Google Ads to be successful?

     There isn’t a set timeline to be expecting results (competition, vertical, geography), but compared to our other products, it can be a quicker turnaround! We like to tell our clients to give their Google Ads 3 months to really see the full effect.

  • How does the bidding/ranking system work?

    Instead of explaining and your eyes glazing over, here's a helpful video from Google! 

  • What's the difference between search engine marketing, lead generation, and Google Ads?

    No need to be confused - they're all the same thing!

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