Local Service Ads for Small Businesses
Show up before competitors on Google!
Local service ads help build credibility for your business
What are Local Service Ads?
Your small businesses best friend
Local Service Ads (LSAs) are a great way for businesses to reach their target audience in a local area and drive leads. LSAs are shown for searches related to local services, like “plumber near me” or “tutoring services.”
LSAs help businesses stand out from the competition in local search results. The ads are prominently placed in search results and appear before other organic results, giving your business an advantage.
LSAs are an effective tool for businesses to generate leads in their local area. LSAs are targeted to customers who are actively searching for the services you offer, so you know you’re reaching the people who are most likely to be interested in what you have to offer.
WHY INVEST IN LSAs?
LSAs allow us to show your reputable business to those who are interested in your products or services in a specific moment
TWO TYPES OF LSAs:
GOOGLE GUARANTEED ADS
GOOGLE SCREENED ADS
LOCAL SERVICE ADS
Businesses that can currently apply for LSAs:
Acupuncture | Allergist | Animal rescue services | Appliance repair | Beauty school | Carpentry | Carpet cleaning | Child care services | Chiropractic services | Countertop services | Dance instruction | Dentistry | Dermatology | Dietitian | Driving instruction | Electrical | Fencing | Financial planning | First aid training | Flooring | Foundations | Funeral services | Garage door | General contracting | Handyman | Home inspection | Home security services | Home theater services | House cleaning | HVAC | Junk removal | Landscaping | Language instruction | Law | Lawn care | Locksmith | Massage school | Moving | Ophthalmology | Optometrist | Orthodontist | Personal training | Pest control | Pet adoption services | Pet boarding | Pet grooming | Pet training | Physical therapy | Plumbing | Podiatry | Pool cleaning | Pool contractor | Preschool | Primary care physician | Real estate | Roofing | Sewage system services | Siding | Snow removal services | Tax services | Tree services | Tutoring | Veterinary services | Water damage services | Weight loss services | Window cleaning | Window services | Yoga
What's required to apply for an LSA?
It depends on your business type, but typically...
✓ A background check
✓ Liability insurance
✓ Proper licenses
✓ A minimum of 5 Google reviews
GOOGLE ADS
| Managed SEM Campaign | Call Tracking | |
|---|---|---|
| ✓ Includes A/B testing | ✓ Phone number linked to business number | |
| ✓ Site optimized links | ✓ Caller, time of call, and location are logged | |
| ✓ Campaign manager for the best bid per click | ||
| ✓ Campaigns monitored for optimal click-thru rates and improvement of quality scores |
| Content Creation | ||
|---|---|---|
| ✓ Business research | ||
| ✓ Professionally written/developed content |
PRECISION TARGETING
All Precision Targeting Campaigns Include:
| ✓ Location targeting | ||
| ✓ Audience targeting | ||
| ✓ Contextual targeting (keywords/categories) | ||
| ✓ Behavioral targeting (age, gender, interests, in-market, etc) | ||
| ✓ Pixel placement | ||
| ✓ Retargeting |
Also Available:
| Predictive Targeting | Devices | |
|---|---|---|
| ✓ Lookalike audiences based on your website traffic | ✓ Multiple geofencing capabilities | |
| ✓ Target those who already prove to be interested | ✓ Target specific locations and/or categories |
FUNNEL BOOSTERS
Drive traffic to your website site with our Funnel Booster options. We use frequent testing and highly optimized Google search and precision targeting display ads, with enhanced conversion tracking measures, to constantly load your site funnel with new individuals ready to buy your products or services.
FAQs About Local Service Ads
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Will LSAs increase my website traffic?
The short answer is no. If you move money from your Google Ads to Local Service Ads, your website traffic will go down because they’re interacting with that and not the website. So you might see an increase in leads but a decrease in website traffic.
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Why do LSAs have to be paired with Google Ads?
LSAs don't run all month long, so it's important to have both LSAs and Google Ads to succeed.
In this digital age, it's vital to invest in Omni-Channel Marketing, which is about keeping customers informed and engaged with your brand, products and services, regardless of where they see your brand.
Omni channel marketing is the best way to meet your goals because it allows us to interact with your potential clients quickly and influence them to choose your business.
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What happens if I don't get any leads from my Local Service Ads?
The most common reason for not getting leads from LSAs is because your bids are too low. If your budget is low, it can put your listing further down the page below your competitors. Even if you didn't lower your bid, it's possible a competitor has raised their bid, so they outrank you.
But good news, if your ad doesn't spend, the amount will roll over to the next month!
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Am I a good candidate for this product?
In order to be a good candidate for LSAs, you need to have all of your ducks in a row. Google will only approve certain business industries, and they also require a background check, liability insurance, proper licenses, and a minimum of 5 Google reviews.
Curious if your business is one of the industries that can utilize LSAs? Scroll up on this page to see the full list.
