The Need for Speed is Real
10 big facts you need to know about page speed.
In 2010, Google announced page speed as a rank factor for websites. It may not have had a direct impact on SEO at the time, but consumers and Google alike want the web to be faster and more efficient - especially for mobile users. With smartphones sitting in our pockets that are millions of times more powerful than all of NASA's computing power in the 60s, we expect any and all information whenever we want it. Whether we are ordering a pizza, shopping for shoes, or looking to buy a home the need for speed is real.
So if you are thinking about paying closer attention to your SEO, continue to address your keywords, title tags, etc. However, there might be a silent killer lurking in the shadows. Here are 10 big facts you need to know about page speed:
- Users spend 70% more time, and have 60% more page views, on websites that load quickly.
- 77% of websites take more than 10 seconds to load on mobile.
- 40% of people abandon a website that takes more than 3 seconds to load.
- As page time goes from 1s-5s probability of bounce increases by 90%. [ Source ]
- 52% of online shoppers claim that quick page loads are important for their loyalty to a site. [ Source ]
- When faced with a negative mobile shopping experience, 43% of consumers will go to a competitor’s site next. [ Source ]
- Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. 7 [ Source ]
- Sites that loaded in less that five seconds on mobile saw 70% longer sessions and 25% higher viewability than those that loaded at the current common average of 19 seconds. [ Source ]
- PageSpeed can have a direct impact on your Adwords campaigns and Quality Score. “If it takes too long for your website to load when someone clicks on your ad, they’re more likely to give up and leave your website. This unwelcome behavior can signal to Google that your landing page experience is poor, which could negatively impact your Ad Rank. That’s why you want to make sure your landing page load time is up to speed.” [ Source ]
- According to Google, “speed equals revenue.” [ Source ]
Flypaper can help you identify if your website meets Google's requirements for page speed, and give it the tune up it needs. Reach out to your local Flypaper team for more information. READ MORE: https://www.dudamobile.com/blog/10-incredible-stats-facts-need-know-pagespeed/
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