In the competitive world of digital marketing, SEO content is one of the most powerful tools you have to ensure your website ranks higher on search engines. But what exactly is SEO content, and how can it help elevate your online presence? Let's dive into the fundamentals of SEO content and understand its role in your business's digital marketing strategy.

If you’re a local business owner, you’ve probably heard it all when it comes to online marketing: “SEO is a scam,” “You don’t need a website if you’re on Facebook,” or “Google Ads are only for big companies.” Let’s clear the air.  At Flypaper, we work with hundreds of small to mid-sized businesses across the country—so we know what actually works and what’s just noise. Today, we’re debunking some of the biggest digital marketing myths and sharing what local businesses truly need to grow their online presence.

Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 

This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.

Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.