We’re starting 2026 with major upgrades—from new advertising channels and smarter data tools to improved website protection—all focused on helping local businesses grow with Flypaper’s expert support.

Some details are still under wraps, but here’s what’s coming and how it can make a difference for your business.

Advertising on Reddit — Reaching People When They’re Asking for Advice

Reddit has become one of the most powerful recommendation engines online. Every second, people ask Reddit communities for advice, opinions, and real-life experience — and those posts receive dozens of personal responses.

Now, Flypaper can help you advertise directly on Reddit, putting your business in front of users actively seeking recommendations.

Why Reddit matters for local businesses:

• High-intent environment: People go there to research before making decisions.
• Authenticity: Users expect honesty and firsthand feedback, not salesy noise.
• Niche audiences: Ads can appear in communities relevant to your business (think r/HomeImprovement, r/Parenting, r/SmallBusiness, and more).
• Credibility boost: Being present where conversations are happening highlights your brand in a natural, community-driven setting.

It’s a fresh, incredibly effective way for businesses to reach real people asking real questions.

Smarter, More Transparent Digital-Out-of-Home Advertising

We’re enhancing how we run digital billboards and screen-based ads across places like gyms, grocery stores, medical offices, and more. Our new DOOH platform gives us clearer insight into exactly where your ads run and how they perform.

What’s new:

• Transparent, location-specific reporting
• The ability to pair DOOH with online campaigns for a consistent message

This means better clarity for you — and better results.

Better Targeting with Real-World Consumer Behavior Data

We’re introducing advanced tools that use anonymized mobile location data to study foot traffic patterns, customer behavior, and real-time market trends.

This helps us:

Build stronger, more accurate target audiences.

• Understand where your customers spend their time
• Use demographic and lifestyle data to fine-tune your marketing

It’s all about making smarter, more data-driven decisions for your campaigns.

Review Management — Now Available Through Flypaper

Online reviews play a major role in SEO, customer trust, and even AI-driven search results. In 2026, Flypaper is introducing review management in two ways: as a self-serve tool built into our Online Presence (OP) package, and as an optional fully managed service for businesses that want hands-off support.

Self-Serve (Included in OP)

New OP accounts will have access to a simple, centralized platform where businesses can:

• View and monitor incoming reviews
  
• Manage responses from one place
  
• Keep track of reputation trends over time
  
  

This gives clients a straightforward, do-it-yourself way to stay on top of what customers are saying.

Managed Service (Optional Add-On)

For businesses that want Flypaper to handle the heavy lifting, we also offer a managed option. In this version, our team uses advanced tools on the client’s behalf to:

• Monitor and respond to reviews quickly
  
• Identify reputation risks
  
• Provide guidance to improve customer sentiment
  
  

Why Review Management Matters

• Positive reviews increase trust and boost revenue
  
• Timely responses strengthen credibility
  
• Consolidated monitoring saves time
  
• A strong online reputation sets local businesses apart

Website Accessibility for All — Launching in 2026

Digital accessibility is becoming a must, not a “nice to have.” With thousands of website accessibility lawsuits filed every year, ADA compliance is more important than ever.

Starting in 2026, all new accounts on our Online Presence (OP) package will include built-in accessibility support powered by AudioEye, an industry leader trusted by more than 120,000 brands.

AudioEye helps:

• Fix many accessibility issues automatically
• Keep sites aligned with changing ADA expectations
• Test against WCAG compliance standards
• Protect businesses from legal and reputational risk
• Ensure the sites we build are accessible for all users

This addition significantly strengthens our website product and adds a valuable layer of protection for our clients.

2026: A Year Full of Opportunity — And We’re Just Getting Started

Our mission remains the same: help local businesses grow with smart, modern, and powerful digital marketing.

These new offerings give our clients more clarity, better tools, and stronger strategies than ever before — and we couldn’t be more excited to roll them out.

Curious how these updates could support your business in 2026?

Let’s talk about your goals and build a plan together.