THE BUZZ: 8.26.19

Does Facebook deserve a second chance at protecting our privacy?

Facebook has launched a new tool for mobile app developers that allows them to test a Playable Ad and its call-to-action before sending it down the line to be uploaded to Facebook.

The Playable Ads Preview tool tests the ad’s assets and ensures that it meets the specifications. As app marketers lean heavily on this to gain app downloads, I lean heavily on my dog for cuddles.

Google is making system updates to fight ad spend on bots.

With AdSense and AdMob working hand in hand, publishers will see when their ads are restricted due to the new machine learning risk prediction models, the lack of a site verification and a little notification in the Policy Center. Unlike the average position removal, this can cause a decline in ad traffic.

Facebook is working to reign in the trust issues with the Off-Facebook Activity tool.

The said tool will shine a light on the data that is pulled for apps and websites that communicate with Facebook about what you do. Thankfully, you will have the capability to disconnect information from your account but I don’t want to wait until it is released in America. Anyone want to go test it out with me in Spain?

Google Ads are coming in hot with a new Smart Bidding strategy. 

With advanced machine learning, wide range of contextual signals, flexible performance controls and transparent performance reporting, you should save time and improve performance. This new strategy uses machine learning to optimize for the best conversion value or conversions. Dealers choice.

Google is giving Snapchat a run for their money with more filters on the Overview page. 

Maybe they don’t give you an old face or make it look like you actually put on make-up today but you can filter by device, campaign, campaign type, campaign status, ad group and ad group status. If you aren’t happy with those filters, go back to Snap.

ALEX  HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee

ALEX  HUGHES

Campaign Specialist; Little Rock, AR

Filled with sarcasm and fueled by coffee

Hand using a white computer mouse next to a white keyboard on a dark desk.

From Clicks to Clients: How We Help Local Businesses Grow

By Taralyn Carter • September 9, 2025
Turn clicks into real clients. Discover how Flypaper helps local businesses grow with websites, SEO, ads, and face-to-face support.
Person using a smartphone, focusing on the screen. They are indoors, with hands and a watch visible.

What's the Difference Between Boosted Posts and Paid Social Ads?

August 5, 2025
What’s the difference between a boosted post and a paid social ad? Learn which one drives real leads and ROI for local businesses.
Two men are standing on a laptop computer looking through a magnifying glass.

How Do Google Ads Work and How Can They Help My Local Business?

July 9, 2025
Learn how Google Ads can boost your local business by driving targeted traffic, increasing visibility, and improving conversions. Discover how it works today!
A woman is sitting at a desk using a laptop computer.

What Is SEO Content and How Does It Help My Website Rank Higher?

By Taralyn Carter • June 3, 2025
In the competitive world of digital marketing, SEO content is one of the most powerful tools you have to ensure your website ranks higher on search engines. But what exactly is SEO content, and how can it help elevate your online presence? Let's dive into the fundamentals of SEO content and understand its role in your business's digital marketing strategy.
A green stamp that says myth busted on it

Marketing Myths Busted: What Local Businesses Really Need Online

By Taralyn Carter • April 29, 2025
If you’re a local business owner, you’ve probably heard it all when it comes to online marketing: “SEO is a scam,” “You don’t need a website if you’re on Facebook,” or “Google Ads are only for big companies.” Let’s clear the air.  At Flypaper, we work with hundreds of small to mid-sized businesses across the country—so we know what actually works and what’s just noise. Today, we’re debunking some of the biggest digital marketing myths and sharing what local businesses truly need to grow their online presence.
A person is holding a model house and keys in their hand.

Case Study: Digital Marketing Strategies for Property Management Success

By Taralyn Carter • April 22, 2025
Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 
More Posts