10 Mind Blowing Social Media Stats

Taking advantage of the largest medium in the world.

We work with over 500 businesses across the nation, and many of the questions we receive each day remain the same. There are prevailing concerns about whether or not customers are actually on social media and if there is a need for professionals like Flypaper to handle what sometimes seems like is just for pictures of dogs, trendy food, and selfies.

However, businesses across all industries have found ways to discover new business, build brands, and engage with their current customers on social media faster and more efficiently than ever before. Flypaper is the catalyst for you to accomplish the same, but in the words of Reading Rainbow's LeVar Burton, "You don't have to take our word for it." Here are 10 mind blowing social media stats that speak for themselves:

1. 2.8 billion people were using social media by the end of 2016, up 21 percent from 2015.
2. 83 percent of Americans have a social media account.
3. 48 percent of Americans have interacted with companies or institutions on at least one social media network.
4. 59 percent of Americans who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.
5. Facebook remains the most-used social media site among all ages , used by 64 percent of Americans 12 and up.
6. Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
7. A colossal 50 million businesses use Facebook Pages.
8. Every second, 6,000 Tweets are sent.
9. A whopping 68 percent of Instagram users engage with brands regularly.
10. Engaged Instagram followers are worth more than those on Facebook, with an average order value of $65 versus $55.

READ MORE: https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/

A green stamp that says myth busted on it
By Taralyn Carter April 29, 2025
If you’re a local business owner, you’ve probably heard it all when it comes to online marketing: “SEO is a scam,” “You don’t need a website if you’re on Facebook,” or “Google Ads are only for big companies.” Let’s clear the air.  At Flypaper, we work with hundreds of small to mid-sized businesses across the country—so we know what actually works and what’s just noise. Today, we’re debunking some of the biggest digital marketing myths and sharing what local businesses truly need to grow their online presence.
A person is holding a model house and keys in their hand.
By Taralyn Carter April 22, 2025
Two property management companies in Arkansas took unique approaches to digital marketing. One focused on maintaining a simple online presence, while the other utilized a comprehensive, data-driven strategy with a range of digital marketing services. 
A man is working on a roof next to a picture of a roof with a chimney.
By Taralyn Carter April 22, 2025
This case study compares two roofing companies—one leveraging multiple Flypaper services and another relying only on a website. The results highlight the impact of a full-scale marketing strategy.
A man is applying tint to a car window and a man is installing a windshield.
By Taralyn Carter April 16, 2025
Having an online presence is just the beginning. This case study compares two Arkansas-based auto glass companies—to illustrate the difference between using a full-suite digital marketing strategy and relying solely on website hosting.
By Taralyn Carter April 15, 2025
Two med spas took different approaches to their digital marketing. While one relied solely on online presence, the other invested in multiple Flypaper services. This case study explores how their strategies influenced growth, customer engagement, and overall performance.
A man is cutting a tree with a chainsaw and another man is working on a HVAC unit.
By Taralyn Carter April 15, 2025
Choosing the right digital marketing strategy is key to business growth. This case study compares a website-only client to one using multiple Flypaper services—showing the real impact of a full-scale approach.
More Posts