10 Mind Blowing Social Media Stats

Taking advantage of the largest medium in the world.

We work with over 500 businesses across the nation, and many of the questions we receive each day remain the same. There are prevailing concerns about whether or not customers are actually on social media and if there is a need for professionals like Flypaper to handle what sometimes seems like is just for pictures of dogs, trendy food, and selfies.

However, businesses across all industries have found ways to discover new business, build brands, and engage with their current customers on social media faster and more efficiently than ever before. Flypaper is the catalyst for you to accomplish the same, but in the words of Reading Rainbow's LeVar Burton, "You don't have to take our word for it." Here are 10 mind blowing social media stats that speak for themselves:

1. 2.8 billion people were using social media by the end of 2016, up 21 percent from 2015.
2. 83 percent of Americans have a social media account.
3. 48 percent of Americans have interacted with companies or institutions on at least one social media network.
4. 59 percent of Americans who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.
5. Facebook remains the most-used social media site among all ages , used by 64 percent of Americans 12 and up.
6. Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
7. A colossal 50 million businesses use Facebook Pages.
8. Every second, 6,000 Tweets are sent.
9. A whopping 68 percent of Instagram users engage with brands regularly.
10. Engaged Instagram followers are worth more than those on Facebook, with an average order value of $65 versus $55.

READ MORE: https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/

Red megaphone with
By Tara Carter May 6, 2026
Relying only on referrals makes growth unpredictable. Learn how to generate consistent, trackable leads online and stay visible when customers search.
Human hand touching a robot hand, a modern take on the Sistine Chapel's creation scene, against a light background.
By Tara Carter April 8, 2026
AI search is changing how customers find local businesses. Learn how to stay visible, build trust, and get chosen in AI-powered results.
A book titled
By Tara Carter March 2, 2026
Learn what ADA website compliance means for your business in 2026, why it matters, and how accessibility protects your company and improves user experience.
Reddit logo on a white rectangle with a red background. The logo features a stylized orange alien.
By Tara Carter February 5, 2026
Learn how Reddit advertising helps businesses reach customers earlier in the research process and why it’s becoming a smart addition to local marketing in 2026.
Man using a desktop computer with a Google search bar open. Light-filled office with a plant.
By Tara Carter January 15, 2026
Google’s search updates are changing how customers find local businesses. Learn what’s different, what still works, and how to stay competitive in 2026.
By Tara Carter December 15, 2025
Flypaper’s 2026 updates are here—Reddit advertising, advanced targeting, review management, and new tools built to drive real results for local businesses.
More Posts