It's time to take advantage of digital marketing’s best-kept secret: display ads.

Purple is a national brand, but display ads aren’t exclusively for large companies. Small, local brands utilize display ads to accomplish the same goals as the big guys - getting in front of the right customer. 

Next, is an ad Flypaper ran to raise awareness with HVAC companies. We targeted HVAC office managers and business owners in the markets where we work to highlight how we can help them gain visibility with their potential customers. 

It was important that the ads have verbiage and imagery that would pique the interest of someone working in the HVAC industry. This is another great aspect of display ads, they can be tailored to a specific audience based on that audience’s interest, geography, or behaviors. 

Now we’ll explain the 3 reasons we think Precision Targeting is great for businesses.

Precision Targeting allows you to be where your customers are.

One of the things that makes Precision Targeting unique is that it allows your ads to be where your customers are. This means that you can follow your ideal customer wherever they go online (to check the weather, to read the news, and to see how your favorite sports team is doing). With the dynamic targeting display ads offer, you’ll be able to follow the user (and not the sites the user is on), to increase your frequency with your target audience so that when they’re ready to buy, you’re the first person they think of. 

Imagine serving ads for plumbing as your potential customer does research on how to choose a good plumber. There is no better way to influence someone than to plant the seed that you are an expert in the subject matter while they do that research. As time goes on, each time they see your ad, that seed grows a bit bigger. Eventually, they’ll be ready to buy and your business will seem familiar to them. They may not be able to place why, but this is the power of display advertising. 

Precision Targeting allows you to passively stay relevant to the ideal audience.

Instead of aggressively pursuing your potential customers by calling / emailing them multiple times, Precision Targeting places your messages in front of your ideal customer while they go about their day. By utilizing this low-pressure approach, you can stay top of mind to the consumers who matter most to you. Then when they are ready to purchase they will remember your brand and your messaging. 

If you pair your Precision Targeting with Google Ads it boosts your brand awareness significantly. When a consumer does a Google search to find a service or product and your Google Ad appears, your brand will be familiar to them since they have seen it on your various Precision Targeting ads. Pretty cool, right?

Precision Targeting lets you retarget anyone who has visited your website. 

The last thing that makes Precision Targeting a great choice for businesses is the ability to retarget your website visitors. There is no other form of targeting that allows you to only target people who are interested in you. Retargeting allows you to track the consumers who visit your site and then serve them ads to remind them they were interested. Where retargeting becomes particularly effective is with long sales cycles or with products or services where consumers commonly do additional research before purchasing. This allows you to stay in front of consumers while they do their research. If your potential customer visits your site early in their path to purchase, they may forget your name when the time comes for them to make a decision. Precision Target can help eliminate this possibility.

Precision Targeting has a handful of advantages for businesses of all shapes and sizes. If you'd like to learn more about how Precision Targeting can help boost the effectiveness of your marketing campaigns, fill out the simple form below and someone will be in contact with you.