🎃 Trick #1: Make Sure Customers Can Find You

When someone searches for a service you offer, you want your business to show up where they’re looking. Your website, Google Business Profile, and online listings all help customers find you.

If your business information is missing, outdated, or inconsistent, you could be making it harder for potential customers to find you.

👻 Trick #2: Don’t Let Your Website Scare Customers Away

Your website is often one of the first places a potential customer goes after finding your business. If it’s difficult to use, doesn’t work well on a phone, or makes it hard to find basic information, customers may move on to another business.

Make sure your website clearly shows what you do, where you work, how customers can contact you, and why they should choose you.

🍬 Treat #1: Let Your Customers Do the Talking

People want to trust a business before they call. Reviews are one of the easiest ways to show potential customers that other people have had a good experience with you.

Make asking for reviews a regular part of your business, and don't forget to respond to the reviews you receive.

🕷️ Trick #3: Don't Disappear After You Build Your Website

Having a website is only the beginning. Your business changes, your services change, and your customers' needs change.

Keeping your website and online presence up to date ensures customers always see accurate information when they're looking for you.

🍫 The Treat: Make It Easier for Customers to Choose You

You don't need a complicated marketing strategy to get started. An easy-to-use website, accurate business information, strong reviews, and a strong presence where customers are searching can go a long way.

The biggest trick? Don't leave your online presence to chance.

At Flypaper, we help local businesses build and manage their online presence so they can spend less time worrying about digital marketing and more time running their business.