Flypaper's expertise in Online Presence (OP), Search Engine Marketing (SEM), Precision Targeting (PT), and Social Media Ads helped this company navigate a competitive market while building brand awareness and driving targeted leads.

The Story:

This synthetic grass provider delivers high-quality solutions for residential and commercial clients in Central Arkansas, including Little Rock and Hot Springs. Their offerings include artificial lawns, professional-grade putting greens, safe playground surfaces, and durable athletic fields.

Partnering with Flypaper since 2021, the company sought to distinguish itself in a competitive landscaping market by leveraging its niche expertise in artificial grass installations.

The Challenge:

Competing in the crowded landscaping industry posed significant challenges, particularly in gaining visibility and attracting leads. Although their specialized services in artificial turf installations provided a competitive edge, the company needed strategic marketing efforts to highlight these offerings and reach their target audience.

Flypaper tailored a comprehensive strategy to address these challenges effectively.

Marketing Solution Used:

• Online Presence
• Search Engine Marketing
• Social Media Advertising
• Precision Targeting

The Partnership:

Flypaper adopted a strategic approach to boost its SEM campaigns through keyword research, search volume analysis, and continuous optimization. Recognizing the high costs associated with the competitive landscaping vertical, Precision Targeting (PT) was added to build brand awareness and attract a niche audience.

This omni-channel approach ensured their marketing goals were met while helping them stand out in their market.

Custom Solutions:

• Optimized SEM Campaigns: Focused on aligning ads with customer intent through continuous keyword optimization and strategy refinement.
• Precision Targeting Integration: Complemented SEM efforts by building brand awareness and increasing lead quality.
• Social Media Ads: Expanded audience reach and drove engagement with visually impactful campaigns.

The Results:

• Increased Visibility: Successfully positioned the company as a leader in artificial grass solutions within their region.
• Improved Lead Quality: Delivered targeted leads through a combination of SEM and PT strategies.
• Enhanced Brand Awareness: Leveraged PT and Social Media Ads to strengthen their presence in a highly competitive market.

185% increase in web traffic YOY | 115% increase in phone calls YOY