Flypaper Digital Marketing Agency

THE BUZZ: 7.1.19

Top digital marketing headlines to help jump start your day.

Facebook took a page from MySpace and has added a Top Fans feature for organic page posts

Facebook took a page from MySpace and has a dded a Top Fans feature for organic page posts. Granted, it isn’t a section on a company’s page that shows you who views, likes, comments, or shares the most posts… rather, it gives the company the option to target these Top Fans and send posts for only them to see. First thought: didn’t ‘The Algorithm’ pretty much already do that? The difference is that companies can use this feature to reward those Top Fans since they would be the only ones to see that post i.e. share a sales code and target those Top Fans to reward them and get a more active page at the same time.

Twitter has announced a positive decrease in spam accounts after its acquisition of Smyte last June

Smyte was f ounded to detect webspam and fraud with a major focus in crypto-spam for the Twitterverse. The biggest difference has been with fraudulent crypto accounts claiming Bitcoin giveaways from 1 million impressions per day to less than 5,000 impressions per day. It sounds like a win but didn’t your mother ever tell you to not take Bitcoin from strangers?

Fake news isn’t new but the publicity of fake businesses on Google Maps is and the hurt they put on local businesses and their potential consumers

These fake businesses are pushing the real businesses off the first page by creating free Google My Business profiles leading the real businesses to turn to paid ads. These 11 million illegitimate companies are growing at a rate of hundreds of thousands a month, according to The Wall Street Journal. Is Google winning or losing with these fake businesses?

eCommerce has become king of the commerce world and Amazon is trying to keep up with their own creation – Amazon Prime Day(s)

Amazon announced that they are extending the fifth annual Prime Day to 48 hours, where it started at 24 hours and leapt to 36 hours in 2018. This is all to keep its Amazon Prime customers happy with the potential to have access to sales for a longer amount of time. The best part of this go-around is the estimated 30% increase in promotions and options – which Prime Day was also criticized for.

summer digital marketing tips
26 Apr, 2024
We're all excited for summer—warm weather, sunshine, and vacations. But for many small businesses, it can also mean a dip in sales as customers head out for their own adventures. If you find your business experiencing a slowdown during certain months of the year, don't worry!
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Do you want to be a household name in your area? Whether you're a seasoned entrepreneur or just starting out, going all in with your marketing can be a game-changer for your success. In this blog post, we'll break down a few staples in digital marketing and how they can help you reach your goals.
CRMs for small businesses
05 Mar, 2024
Ever wonder if investing in a CRM is worth it? We break down what a CRM is and why it's worth investing in.
advertising vs digital marketing
By lou-clientservices 31 Jan, 2024
Advertising and digital marketing are often used interchangeably, but they serve distinct purposes while sharing common ground that can be harnessed to boost your business's success.
03 Jan, 2024
Social media has been and continues to be a crucial marketing tool for businesses, no matter their size. For small businesses especially, using social platforms effectively can greatly impact brand visibility, and it's cost effective too! But in the crowded online space, creating standout content is essential. Here’s a practical guide on creating engaging content tailored for your small business. Grab a pen and paper and jot down notes as you go! Once you determine these things, posting on social media will be a breeze.
marketing burnout
29 Nov, 2023
If you own a small business, you know that digital marketing can be expecially difficult. Do you identify with any of these common stressors?
proactive vs. reactive
31 Oct, 2023
In the world of getting your business out there, small business owners like you face a lot of challenges. But there's a smart way to handle this—proactive marketing. And for folks running smaller businesses, it's like having a secret weapon.
common questions about google
02 Oct, 2023
Dipping your toe into online advertising, or curious what other small business owners have questions about? We meet with our clients monthly, so we’ve heard it all (and we have the answers!)
google
05 Sep, 2023
Have you ever searched online for your own business? Unfortunately, this could be doing more bad than good. We simplify exactly why you shouldn't be in this blog!
15 Aug, 2022
But since it’s still a relatively new type of marketing, there are many myths and untruths about what digital marketing is and what it does. Here are some of the most popular misconceptions we've heard
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