Get to know:
Kate Waggoner

Kate Waggoner
Hi, I'm Kate Waggoner! I'm the Product Specialist at Flypaper in Louisville, but I get to be a Campaign Specialist as well. As a Product Specialist I build websites based on what Google wants to see, as a way to help clients rank higher on the search page. As clients grow with us, I monitor their websites to make sure they're always up to date with the latest pictures, content, and keywords based on what people are searching for. On the Campaign Specialist side, I get to meet with some clients monthly to discuss how their websites or ad campaigns are running to ensure that our content aligns with the client's vision. I love the mix of creativity and data that comes with digital marketing, and there's nothing better than seeing a campaign take off and make a real impact. Whether it’s tweaking a website for better performance or adjusting an ad strategy to hit the right audience, I’m always looking for ways to help businesses grow and succeed!
My Ideal Saturday:
My ideal Saturday would start with a game of pickleball, followed by a good brunch. The rest of the day, I’d probably be working on my stained glass projects or just hanging out with some good TV.
Why I Love Louisville, KY:
I love Louisville because it’s home—I grew up here and couldn’t stay away after college. The mix of great food, arts, and community makes it the perfect place.
My Favorite Meal:
My favorite meal is anything from Chuy’s - you can’t go wrong.