Digital Media Strategist - Fayetteville, AR
This position is accountable for the execution, maintenance, and reporting of all digital marketing products related to search engine marketing (SEM), display targeting, and analytics. Included but not limited to managing and optimizing existing PPC and audience extension components, copy creation, and data analysis.
The Digital Media Strategist is responsible for working with local digital teams to develop marketing strategies and provide guidance as it relates to their field of expertise. During the life of the campaign, the Strategist is responsible for ensuring top performance while staying within budget and reporting successes to the digital teams.
The candidate must have a detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees, including management. Solid time management and written/oral communication skills are crucial. Experience with paid search programs, like Google Adwords, Bing Ads, as well as Google Analytics and principles of SEO copywriting is required. An understanding of programmatic ad buying and ad operation technologies such as demand side platforms and ad servers is desirable.